.funnel-shell {
    --funnel-ink: #1b1b1b;
    --funnel-muted: #5b5a56;
    --funnel-accent: #0f766e;
    --funnel-accent-strong: #115e59;
    --funnel-secondary: #c56f18;
    --funnel-surface: #ffffff;
    --funnel-surface-alt: #f4f1ea;
    --funnel-border: #e3ded4;
    --funnel-shadow: 0 24px 60px rgba(34, 36, 31, 0.12);
    --funnel-radius: 22px;
    font-family: "Space Grotesk", "Segoe UI", sans-serif;
    color: var(--funnel-ink);
    position: relative;
    overflow: hidden;
    background: radial-gradient(circle at top, #ffffff 0%, #f7f4ef 60%, #efe9df 100%);
}

.funnel-shell * {
    box-sizing: border-box;
}

.funnel-bg {
    position: absolute;
    inset: -20% -10% auto -10%;
    height: 460px;
    background: radial-gradient(circle at 20% 20%, rgba(15, 118, 110, 0.18), transparent 55%),
        radial-gradient(circle at 80% 20%, rgba(197, 111, 24, 0.18), transparent 60%),
        linear-gradient(130deg, rgba(17, 94, 89, 0.08), rgba(255, 255, 255, 0));
    z-index: 0;
    pointer-events: none;
}

.funnel-container {
    position: relative;
    z-index: 1;
    max-width: 1200px;
    margin: 0 auto;
    padding: 4.5rem 2rem 6rem;
}

.funnel-eyebrow {
    text-transform: uppercase;
    letter-spacing: 0.24em;
    font-size: 0.72rem;
    color: var(--funnel-muted);
    font-weight: 600;
}

.funnel-hero {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
    gap: 2.5rem;
    align-items: center;
    margin-bottom: 3.5rem;
}

.funnel-hero h1 {
    font-family: "Fraunces", "Times New Roman", serif;
    font-size: clamp(2.4rem, 2.2rem + 2vw, 3.6rem);
    line-height: 1.08;
    margin: 1rem 0 1.2rem;
}

.funnel-subhead {
    font-size: 1.1rem;
    color: var(--funnel-muted);
    line-height: 1.6;
    margin-bottom: 1.8rem;
}

.funnel-callout {
    display: flex;
    flex-direction: column;
    gap: 1rem;
    padding: 1.5rem;
    background: var(--funnel-surface);
    border-radius: var(--funnel-radius);
    box-shadow: var(--funnel-shadow);
    border: 1px solid var(--funnel-border);
}

.funnel-card-grid {
    display: grid;
    gap: 1rem;
}

.funnel-stat-card {
    background: var(--funnel-surface-alt);
    border-radius: 18px;
    padding: 1.2rem 1.4rem;
    border: 1px solid var(--funnel-border);
}

.funnel-stat-title {
    font-weight: 700;
    margin-bottom: 0.35rem;
}

.funnel-pill {
    display: inline-flex;
    align-items: center;
    gap: 0.4rem;
    padding: 0.4rem 0.8rem;
    border-radius: 999px;
    font-size: 0.85rem;
    background: rgba(15, 118, 110, 0.12);
    color: var(--funnel-accent-strong);
    font-weight: 600;
}

.funnel-form {
    display: grid;
    gap: 1rem;
}

.funnel-form-grid {
    display: grid;
    gap: 1rem;
}

.funnel-checkbox {
    display: flex;
    align-items: center;
    gap: 0.6rem;
    font-weight: 500;
}

.funnel-checkbox input {
    width: 18px;
    height: 18px;
}

.funnel-form input,
.funnel-form select,
.funnel-form textarea {
    width: 100%;
    padding: 0.85rem 1rem;
    border-radius: 12px;
    border: 1px solid var(--funnel-border);
    background: #fff;
    font-size: 1rem;
}

.funnel-form textarea {
    min-height: 120px;
    resize: vertical;
}

.funnel-button {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    gap: 0.5rem;
    padding: 0.9rem 1.4rem;
    border-radius: 999px;
    border: none;
    background: var(--funnel-accent);
    color: #fff;
    font-weight: 600;
    font-size: 1rem;
    cursor: pointer;
    transition: transform 0.2s ease, box-shadow 0.2s ease, background 0.2s ease;
}

.funnel-button:hover {
    background: var(--funnel-accent-strong);
    transform: translateY(-1px);
    box-shadow: 0 12px 30px rgba(15, 118, 110, 0.2);
}

.funnel-button.secondary {
    background: transparent;
    color: var(--funnel-accent-strong);
    border: 1px solid var(--funnel-accent-strong);
}

.funnel-section {
    margin-top: 3.5rem;
}

.funnel-section h2 {
    font-family: "Fraunces", "Times New Roman", serif;
    font-size: clamp(1.8rem, 1.6rem + 1vw, 2.4rem);
    margin-bottom: 1rem;
}

.funnel-section p {
    color: var(--funnel-muted);
    line-height: 1.6;
}

.funnel-grid-two {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(240px, 1fr));
    gap: 1.5rem;
}

.funnel-card {
    background: var(--funnel-surface);
    border-radius: 18px;
    padding: 1.4rem;
    border: 1px solid var(--funnel-border);
    box-shadow: 0 18px 40px rgba(44, 40, 30, 0.08);
}

.funnel-card h3 {
    font-size: 1.1rem;
    margin-bottom: 0.6rem;
}

.funnel-deliverables {
    display: grid;
    gap: 1rem;
}

.funnel-deliverable {
    display: grid;
    grid-template-columns: auto 1fr;
    gap: 0.8rem;
    align-items: flex-start;
    padding: 1rem 1.2rem;
    background: var(--funnel-surface-alt);
    border-radius: 16px;
    border: 1px solid var(--funnel-border);
}

.funnel-deliverable span {
    font-weight: 700;
    color: var(--funnel-accent-strong);
}

.funnel-niche-toggle {
    display: flex;
    gap: 0.75rem;
    flex-wrap: wrap;
    margin-bottom: 1rem;
}

.funnel-chip {
    padding: 0.5rem 1rem;
    border-radius: 999px;
    border: 1px solid var(--funnel-border);
    background: #fff;
    cursor: pointer;
    font-weight: 600;
}

.funnel-chip.active {
    background: var(--funnel-accent);
    color: #fff;
    border-color: transparent;
}

.funnel-video {
    aspect-ratio: 16 / 9;
    background: #111;
    border-radius: 18px;
    display: grid;
    place-items: center;
    color: #fff;
    font-weight: 600;
}

.funnel-progress {
    display: flex;
    align-items: center;
    gap: 0.6rem;
    font-weight: 600;
    color: var(--funnel-muted);
    margin-bottom: 1.5rem;
}

.funnel-progress span {
    padding: 0.3rem 0.7rem;
    border-radius: 999px;
    background: rgba(197, 111, 24, 0.12);
    color: var(--funnel-secondary);
}

.funnel-step-indicator {
    height: 6px;
    background: #eadfcf;
    border-radius: 999px;
    overflow: hidden;
    margin-bottom: 2rem;
}

.funnel-step-indicator div {
    height: 100%;
    width: var(--progress, 50%);
    background: linear-gradient(90deg, var(--funnel-accent), var(--funnel-secondary));
    border-radius: 999px;
    transition: width 0.3s ease;
}

.funnel-note {
    font-size: 0.9rem;
    color: var(--funnel-muted);
}

.validation-message {
    color: #b91c1c;
    font-size: 0.85rem;
}

.funnel-highlight {
    border-left: 4px solid var(--funnel-secondary);
    padding-left: 1rem;
    font-weight: 600;
}

.funnel-cta-bar {
    display: flex;
    flex-wrap: wrap;
    gap: 1rem;
    align-items: center;
    margin-top: 2rem;
}

.funnel-list {
    display: grid;
    gap: 0.65rem;
    margin: 1rem 0 0;
    padding: 0;
    list-style: none;
}

.funnel-list li {
    display: flex;
    gap: 0.6rem;
}

.funnel-list li::before {
    content: "*";
    color: var(--funnel-secondary);
}

.funnel-notice {
    background: #fdf8f1;
    border: 1px solid #f0e4d6;
    border-radius: 14px;
    padding: 0.9rem 1rem;
    font-size: 0.9rem;
}

.funnel-faq {
    display: grid;
    gap: 1rem;
}

.funnel-faq details {
    background: #fff;
    border-radius: 14px;
    border: 1px solid var(--funnel-border);
    padding: 0.9rem 1.1rem;
}

.funnel-faq summary {
    font-weight: 600;
    cursor: pointer;
}

.funnel-reveal {
    opacity: 0;
    transform: translateY(18px);
    animation: funnel-fade-up 0.8s ease forwards;
    animation-delay: var(--delay, 0s);
}

@keyframes funnel-fade-up {
    from {
        opacity: 0;
        transform: translateY(18px);
    }
    to {
        opacity: 1;
        transform: translateY(0);
    }
}

@media (prefers-reduced-motion: reduce) {
    .funnel-reveal {
        animation: none;
        opacity: 1;
        transform: none;
    }
}

@media (max-width: 768px) {
    .funnel-container {
        padding: 3rem 1.3rem 4rem;
    }

    .funnel-callout {
        order: -1;
    }
}